WHY SPONSOR THEATRES?

Ask Shell, Deutsche Bank, BP, Unilever, Starbucks, Egg Banking, UBS, SAP, Vodafone, Bloomberg, TBWA/GGT, Marks & Spencer, West Coast Energy, Provident Financial, Penningtons Solicitors, Wilton Carpet Factory and so many more companies, big and small.

Arts sponsorship is the new advertising in the cluttered headspace of today’s consumer:
“I don’t think we have ever been closer to the entertainment business” Craig David, JWT Worldwide Creative Director, FT May 2005

“Arts sponsorship works. In terms of bang for your buck, sponsoring the arts is the best way to attract influential people. It cannot match sports sponsorship in the mass market, but it can tweak the perception of a brand.” The Times 2004

“Theatre is the most widely attended art form across the adult population of Britain” Arts & Business 2005

“Theatre is a community’s live debate with itself…The imaginative contract between actor and audience only happens in the live theatre – never in the cinema – trading in that dangerous chemistry of interaction, imagination and make believe.” Sir Peter Hall

Theatre Partnerships can help you make the link between your business and our audiences – making sure the debate stays fresh and alive and on the edge both on stage and with your customers.

Theatre and business have always been natural partners.


To discuss further, please call Sofie Mason
on 020 7277 1511
or email sofiemason@tiscali.co.uk






Picture Credits
1. Hymns. Frantic Assembly at Lyric Hammersmith. Photographer John Haynes

2. Aurelia's Oratorio. Created by Victoria Thierree Chaplin with Aurelia.

3. Thierree at Lyric Hammersmith. Photographer Richard Haughton.